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Articles on:Digital Advertising
Campaigns, budgets, reporting, and results.

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  • Digital Advertising
  • Website Design and Development
  • Email Marketing
  • Social Media Management
  • Content Writing
  • SEO
  • Branding
  • Tropic Apps
  • Do you need access to my accounts?
    Yes, we typically need access to Meta Business Manager, Google Ads, and analytics (GA4, Tag Manager). We request access securely so you keep ownership of your accounts and data at all times.Few readers
  • How do you decide what to test in campaigns?
    We prioritize tests based on impact: offer, audience, creative, and landing page. We run structured A/B tests and scale what performs best.Few readers
  • Can you run marketing for multiple countries or languages?
    Yes. We can structure campaigns by country/language and adapt messaging for each market. Results depend on local competition, budget, and localization quality.Few readers
  • Who creates the ad creatives (images/videos) and copy?
    We can create the copy and provide creative direction. Depending on your package, we either design creatives in-house or collaborate with your team/creator. We’ll align everything with your brand and the platform’s best practices.Few readers
  • What happens if the campaign isn’t performing well?
    We review the data (targeting, creatives, landing page, tracking) and run structured tests to improve results. If needed, we adjust the strategy, reposition the offer, or recommend funnel changes to increase conversion rate.Few readers
  • What budget do I need for ads, and how do you recommend splitting it?
    Budget depends on your industry and goals. As a starting point, many businesses begin with €300–€1,000/month in ad spend. We recommend a split based on your audience: Google for high-intent searches, Meta (Facebook/Instagram) for demand generation, and other platforms if relevant.Few readers
  • How soon will I see results?
    Some results can appear in days, but stable performance usually takes 2–6 weeks of testing and optimization. Lead quality and cost improve over time as we collect data and refine targeting, creatives, and landing pages.Few readers
  • How do you measure success and what do you report?
    We track metrics that match your goals: leads, cost per lead (CPL), conversions, ROAS, traffic quality, and funnel performance. Reports are usually shared monthly (or weekly for larger accounts) with insights and next steps, not just numbers.Few readers
  • Do you also optimize the landing page or website for conversions?
    Yes. If performance is limited by the page, we recommend and do improvements to copy, structure, speed, and calls-to-action to increase conversion rate.Few readers
  • What’s included in your marketing management service?
    Typically: strategy, campaign setup, tracking, audience targeting, ad copy guidance, creative direction, ongoing optimization, and reporting. Exact deliverables (number of campaigns, creatives, posts) depend on the package.Few readers

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